Archanics's Blog

VOIP – Voice over IP CISCO 8×8 networks Packet8 Earthlink and Vonage

archanics — Fri, 20 Nov 2009 04:07:11 +0000

Today, VOIP is increasing rapidly. VOIP is mainly important in businesses with massive outbound phone calls for long distance and international calls. However, small and medium businesses with limited long distance requirements will have more trouble justifying the VOIP transition.

Web Design vs Print Media Design what to look for

archanics — Fri, 20 Nov 2009 04:03:35 +0000

there is a huge difference between print media and web design. Today, there is rapidly divergent trends between web and print design. Web is rapidly becoming highly interactive and database connected. In addition, rapid advancements in large screen LCD and plasma monitors are creating incredible new opportunities in web and interactive media.

After the website is launched …. Then What ?

archanics — Thu, 19 Nov 2009 16:54:12 +0000

There are many key ways to help get publicity to the website after it is launched. These include adding your website URL to the following:
1. Business cards – should include your URL / domain name, plus email addresses.
2. Front door to the shop / retail locations & outdoor signage.
3. Marketing literature (brochures, catalogs, fliers, postcards, tech sheets, white papers, menus).

4. Fleet and Company Vehicles – signage on delivery vans should have URL.

5. Trade show signage.

Magcloud – print your own magazine or brochures with HP printing on demand

archanics — Tue, 17 Nov 2009 22:29:21 +0000

Last night I was at a mixer in San Francisco, CA. I met with some people from HP. They have a slick new service called “Magcloud” It lets you publish your own magazine, or to build your own large format brochures (B-size).
check it out at

http://www.magcloud.com/

Local Internet Marketing and SMB Web Marketing 2010 to 2015 Forecast

archanics — Wed, 11 Nov 2009 23:38:28 +0000

Hello, many of our clients are small to medium businesses, looking to increase their sales. It’s been more than quite dramatic to see the move from print media to interactive. After reading many marketing forecast reports, many predictions show a growth of 50 – 100 during the next 5 years in interactive media spend. This is a truly amazing run up by any measure.

What does this mean for your business?
Likely, that you should mostly be focusing on the best return on investment for your marketing dollar. In terms of CPM (Cost per 1,000 ad impressions), Internet Marketing and Outdoor Signage offer the best value. Of those 2, by far, Internet Marketing is the best, it reaches people at the moment they seek your product, while outdoor signage is seen while people are physically near your business, but not necessarily looking for your product. In addition, web marketing provides a wealth of knowledge and potentially rich media that a traditional outdoor sign, while handy, cannot offer.